Technics Announces Black SL-1200GR!
In a sleek, black colored, the latest SL-1200GR model will appear, team leader, Technics Director Michiko Ogawa, says:
"Our goal was to expand our top range for audio enthusiasts as well as professional DJs." The emergence of the SL-1200GR turntable, which comes as an affordable version of its SL-1200G brother, was announced earlier this year at CES 2017 in the all-around desert city of light, shadow, desire, and risk, Las Vegas.
The release of director Ogawa once again confirms the commitment of her company to the DJ culture and marks the change of attitude compared to what Creative Director Hiro Morishita told New York Times the previous month, pushed DJs into the background as a clientele for a new line with a sentence: "Our concept is analogue to hi-fi listening list. DJs are all right, but as a marketing target problematic, we do not want 1200 to sell as the best DJ-ing tool 1200 is 1200. " - directing, of course, like a DJ funnel over some more expensive models and a limiting market for the SL-1210GR for recreational users.
[source]
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