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Ambassador Award 2023 - KUJU Studio from Kosovo for the "Best Art Production of the Year"

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Pill-ID – An App developed to scan ecstasy pills safety

The Pill-ID app developed by UK tech agency Rehab and French advertising agency Herezie is designed to scan MDMA pills to save lives. 


The UK technology agency Rehabstudio has teamed up with French advertising agency Herezie to develop the prototype app Pill-ID. 

The app can scan ecstasy pills (MDMA) using the cameras on people’s smartphones and provide instant information on the substance, its content, the dosage level, level of risk and likely side effects. 

The major obstacle with illegal recreational drugs is that there is no regulation to the market for quality or safety control. This is where the takers are at most risk as they have no clue what they are taking when buying off strangers at parties or in the streets. 

Users simply open the app and can either use their camera to take a photo of a pill or upload an existing picture. The app’s machine learning model, tensorflow.js (a google technology) will then try to identify the drug by searching Nuit-Blanche, a database on different known narcotics in the European market, before showing the user a likely match. 

All user data is kept completely anonymous and is untraceable. The app does not promote drug use but rather focuses on harm prevention and education on the risks of drug use. The founding principle of the app is to save one life. 

The application currently functions only as a test prototype, and will be launched in the winter.

Stay safe 

Safe rave

 See ya at the next rave with Pill-ID ;)

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