Live Nation Announces Green Nation Touring program

Live Nation gives artists tools to reduce the environmental impact of tours. 

Live Nation Entertainment, the world’s leading live entertainment company, today introduced the Green Nation Touring Program, which is developing industry-leading guidance and best practices to enhance the sustainability of concert tours. 

The Green Nation Touring Program will allow Live Nation to help artists adopt and scale sustainable touring practices that prioritize people and planet. 

There will be focus on driving impact across all areas of the tour, including: 

PLANNING: green venue selection, maximize efficient routing, evaluate transportation options, and more 

PRODUCTION: stage design to power requirements can also be measured and optimized 

SOURCING: conscious and equitable sourcing options across merch, catering and other vendor supplies 

COMMUNITY: enhancing engagement with every community that touches a tour from fans, to crew, to the local market and brand partners 

Live Nation just completed a global sustainability study, in which 82% of live music goers said they strive to maintain an environmentally sustainable lifestyle. 

And a key element of the program will be providing concertgoers with more sustainable options while attending shows.

“Live Nation has the opportunity and the responsibility to provide artists and fans with live music experiences that protect our planet,” said Michael Rapino, President and CEO, Live Nation Entertainment

. “We’re inspired by artists who are continually pushing for greener options, and as we develop those best practices the Green Nation Touring Program will help make them standards in the industry so collectively we can all make the biggest impact possible.”

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