On the first Friday of every month since March, Bandcamp waived their revenue share to help artists who have been impacted by the pandemic.
They announced that this scheme would be extended until May 2021.
They also revealed that so far the initiative has put over $40 million in the hands of independent artists and labels.
The ensuing popularity of the initiative resulted in the platform expanding Bandcamp Fridays throughout the entirety of 2020, allowing for fans to direct assist their favourite artists across the year by cutting out the middle man and making sure they receive all the profits.
Bandcamp have also reminded users that their platform is still one of the most beneficial ways to support an artist with digital sales, stating that an average of 82% reaches the artist/label with each purchase. Compared to the pay rates of everyone else out there, we reckon that’s a pretty fair flex to make.
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